Digital Marketing

10 Entrepreneurial Learnings to Consider When Building a New Company

Building a company from scratch can be highly exciting and terrifying at the same time. The path of entrepreneurship is unique for everyone, and the journey from creation to success varies from individual to individual. However, based on all the entrepreneurial brand launches we’ve had at Blazar Capital (a Copenhagen based D2C brand incubator), and…

Native Advertising: A Guide On How To Integrate It Into Your Sales Funnel

The Foundation Native advertising has been around for a long time, and essentially one might consider something like Facebook or Twitter Ads native to their platforms as well – because the advertisement is placed among the organic content in the users feed – and thus native to the platform. However, in Online Marketing Lingo we…

The Case for Incorporating More Marketplaces in Your Marketing Mix in 2022

If there is one thing the last couple of years in Digital Marketing has taught us, it is that relying solely on one or two marketing channels, is a bad (and potentially disastrous) business strategy. Therefore, one must not sit and wait until CPC and CPM prices on marketing channels reach the sky, but rather…

10 Largest International Online Marketplaces For Selling Your Products Globally

Before the COVID-19 epidemic, internet marketplaces were already thriving, and they’ve only accelerated their growth since. According to a recent survey, 62.5% of global online spending occurred on international marketplaces like Amazon and eBay last year. If you want to sell items online internationally, you have never had a better time. From personal skincare and…

The 5 most effective types of e-commerce offers and promotions

Running promotions and offering deals from time to time is very common within the consumer space, and is sometimes a necessity in order for your business to succeed in case your brand pull isn’t large enough for the business to run without any types of deals or promotions. The most popular and highly successful deal…

How To Make Ads That Stop the Scroll On Facebook and Instagram

One of your main priorities as an advertiser is to prevent people from scrolling past whatever you want to show them. There is obviously no chance that individuals will engage with your marketing materials through likes, comments, shares, and so on, unless people actually stop to take a look at what it is you have…

Facebook Advertising Post IOS 14.5: What To Do?

It is critical to protect one’s privacy, and you’d be hard-pressed to find someone who disagrees. That was the motivation behind iOS 14’s release—to offer customers more control over the data they (sometimes inadvertently) share with advertisers and publishers. This update has been heavily advertised via national advertising across TV, digital, and public relations. The…

The 7 Most Important Email Automation Flows for Your Online Store

Sending emails one at a time takes too much time, which e-commerce firms don’t have in abundance. It’s simply not sustainable. On the other side, utilizing email automation may enable you to offer more than you could with your regular email marketing and newsletter explosions, making it an ideal complement to your overall email marketing…

Why Is Site Speed So Crucial? Conversions, Loyalty, and Google Search Ranking Are Affected by It

Ecommerce success is highly dependent on the speed of your site. It has a direct impact on conversion rates, repeat business, and search engine rankings – and it will be even more important over time, when Google Search ranking changes take place. Let’s look at why site speed is so crucial, how it will become…

An Overview of the Most Important Channels for Digital Marketing

When it comes to ecommerce success, there’s a lot more to it than simply opening an online shop. Merchants must advertise their websites in order to attract visitors and, as a result, generate sales. This is where digital marketing enters the picture. Digital marketing is a fantastic way to boost awareness of your brand and…

Instagram Reels: A New Way to Reach Consumers Through Advertising

Instagram has been changing the way that brands advertise for some time now. The latest change? Instagram Reels Ads, which are videos between organic Instagram reels. Since June 2021, the video feed of / TikTok “imitation” has incorporated advertising across the world. They’ll seem just like any other Reel, with a full-screen, looping duration of…

The 5 Best Ecommerce Email Marketing Software Solutions For Your Business

Choosing the right email software tool for your business can be a hard choice considering how many different options there exist. However, this article will present some of the best ecommerce-specific tools which are currently available on the market. Email marketing is not just about creating and sending emails campaign and automated e-mails; it is…

6 Marketing Channels That Brands Use to Grow Their Business in China

China is the largest e-commerce market in the world, and it has been a challenge for many Western brands to enter this market. Creating an E-Commerce presence in China is close to impossible without using their national server infrastructure (or completely migrating to T-Mall or one of the other major marketplaces in the country), and…

Best Platforms to Use for Native Advertising: Taboola, Outbrain and More

As Native Advertising has been on the rise, more and more companies are turning to it as a means of marketing their products. Native advertising is seen by many to be a less intrusive way of reaching out to potential customers without getting in the way or being too salesy. It’s also less likely for…

6 Best Advertising Channels on Social Media

Social Media Advertising in 2021 Social media advertising is a great way to reach billions of people around the world. Channels such as Facebook, Instagram, YouTube, TikTok, Snapchat and Weibo are all very popular social media sites that advertisers can use to promote their products or services. This article will outline the best social media…