What Is Marketing Attribution: A Beginner’s Guide
Marketing attribution is a data analysis process that looks at how different marketing and commercial strategies are translating into conversions. It involves gathering data from customers’ interactions across all used channels, including websites, emails, ads, and physical stores. Through this data analysis, businesses can discover which strategies are most successful in creating results for their…
The Growing Role of Virtual Reality in Ecommerce
What is Virtual Reality and How Can It Be Used in Ecommerce? Virtual reality (VR) is an immersive environment that uses digital technologies to simulate physical objects and locations, creating an artificial 3D world. This technology has been used for years in gaming and entertainment, but it is now making its way into the ecommerce…
Top 20 Direct-To-Consumer (D2C) Brands To Follow in 2023
Developing and launching Direct-To-Consumer (D2C) brands has become increasingly popular in recent years, with more and more consumers especially turning to the internet to purchase goods and services. As we move into 2023, there are a number of consumer brands (E-Commerce brands in particular) that have been doing well in the past years, and are…
The 10 Most Important Megatrends in 2023
In the coming year, there are several megatrends that businesses and individuals should pay attention to in order to stay ahead of the curve. These trends are likely to shape the way we live, work, and consume in 2023 and beyond. This article will therefore serve to outline 10 of the most important megatrends in…
10 E-Commerce Trends You Need To Know In 2023
E-commerce has been on the rise for years, and the trend is expected to continue in 2023. As more and more consumers turn to the internet to shop, businesses are adapting to meet the demands of the digital marketplace. Here are a few e-commerce trends to watch for in 2023. 1. Increased focus on mobile…
How To Build A Startup: 10 Entrepreneurial Learnings to Consider
Building a company from scratch can be highly exciting and terrifying at the same time. The path of entrepreneurship is unique for everyone, and the journey from creation to success varies from individual to individual. However, based on all the entrepreneurial brand launches we’ve had at Blazar Capital (a Copenhagen based D2C brand incubator), and…
The Benefits of Shopify – 11 Reasons Why You Should Choose This Platform
It’s not an easy choice when it comes to selecting an e-commerce platform, especially if you want it to be cost-effective while also having outstanding assistance and the ability to be scalable for the future. As of 2021, there are numerous E-Commerce platforms available on the market, including Shopify, Magento, PrestaShop, WIX and WooCommerce -…
8 Things To Do When Internationalizing Your E-Commerce Business
Internationalizing your E-Commerce business can sound like a substantial project, especially when you want to localize your activities in all the new markets that you are about to enter. However, due to the substantial improvements which have taken place from a operational and technological point of view in the past decade, creating a global infrastructure…