Blog

Below you’ll find a list of all published articles. Most topics are organized around E-Commerce, digital marketing and entrepreneurship, but there will also be articles which covers other topics in between. This page outlines all publications on the website – if you’re looking for articles within certain topics, then please select the area in the blog articles section in the navigation. Most learnings come from Vasilij Brandt’s experience with co-creating Blazar Capital.

10 Entrepreneurial Learnings to Consider When Building a New Company

Building a company from scratch can be highly exciting and terrifying at the same time. The path of entrepreneurship is unique for everyone, and the journey from creation to success varies from individual to individual. However, based on all the entrepreneurial brand launches we’ve had at Blazar Capital (a Copenhagen based D2C brand incubator), and…

Native Advertising: A Guide On How To Integrate It Into Your Sales Funnel

The Foundation Native advertising has been around for a long time, and essentially one might consider something like Facebook or Twitter Ads native to their platforms as well – because the advertisement is placed among the organic content in the users feed – and thus native to the platform. However, in Online Marketing Lingo we…

The Case for Incorporating More Marketplaces in Your Marketing Mix in 2022

If there is one thing the last couple of years in Digital Marketing has taught us, it is that relying solely on one or two marketing channels, is a bad (and potentially disastrous) business strategy. Therefore, one must not sit and wait until CPC and CPM prices on marketing channels reach the sky, but rather…

10 Largest International Online Marketplaces For Selling Your Products Globally

Before the COVID-19 epidemic, internet marketplaces were already thriving, and they’ve only accelerated their growth since. According to a recent survey, 62.5% of global online spending occurred on international marketplaces like Amazon and eBay last year. If you want to sell items online internationally, you have never had a better time. From personal skincare and…

Buy Now, Pay Later: 6 Reasons Why Your Website Needs It Right Away

As your online store get bigger and bigger, you’ll definitely want to explore new and different strategies to attract more consumers and subsequently increase the top line. Adding additional payment methods – in particular alternative payment methods (APM’s) at your website is one way to do it. The introduction of buy now, pay later (BNPL)…

The 5 most effective types of e-commerce offers and promotions

Running promotions and offering deals from time to time is very common within the consumer space, and is sometimes a necessity in order for your business to succeed in case your brand pull isn’t large enough for the business to run without any types of deals or promotions. The most popular and highly successful deal…

How To Make Ads That Stop the Scroll On Facebook and Instagram

One of your main priorities as an advertiser is to prevent people from scrolling past whatever you want to show them. There is obviously no chance that individuals will engage with your marketing materials through likes, comments, shares, and so on, unless people actually stop to take a look at what it is you have…

The Benefits of Shopify – 11 Reasons Why You Should Choose This Platform

It’s not an easy choice when it comes to selecting an e-commerce platform, especially if you want it to be cost-effective while also having outstanding assistance and the ability to be scalable for the future. As of 2021, there are numerous E-Commerce platforms available on the market, including Shopify, Magento, PrestaShop, WIX and WooCommerce –…

Facebook Advertising Post IOS 14.5: What To Do?

It is critical to protect one’s privacy, and you’d be hard-pressed to find someone who disagrees. That was the motivation behind iOS 14’s release—to offer customers more control over the data they (sometimes inadvertently) share with advertisers and publishers. This update has been heavily advertised via national advertising across TV, digital, and public relations. The…

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