Below you’ll find a list of all published articles. Most topics are organized around E-Commerce, digital marketing and entrepreneurship, but there will also be articles which covers other topics in between. This page outlines all publications on the website – if you’re looking for articles within certain topics, then please select the area in the blog articles section in the navigation. Most learnings come from Vasilij Brandt’s experience with co-creating Blazar Capital.
What Is Marketing Attribution: A Beginner’s Guide
Marketing attribution is a data analysis process that looks at how different marketing and commercial strategies are translating into conversions. It involves gathering data from customers’ interactions across all used channels, including websites, emails, ads, and physical stores. Through this data analysis, businesses can discover which strategies are most successful in creating results for their…
The Growing Role of Virtual Reality in Ecommerce
What is Virtual Reality and How Can It Be Used in Ecommerce? Virtual reality (VR) is an immersive environment that uses digital technologies to simulate physical objects and locations, creating an artificial 3D world. This technology has been used for years in gaming and entertainment, but it is now making its way into the ecommerce…
Top 20 Direct-To-Consumer (D2C) Brands To Follow in 2023
Developing and launching Direct-To-Consumer (D2C) brands has become increasingly popular in recent years, with more and more consumers especially turning to the internet to purchase goods and services. As we move into 2023, there are a number of consumer brands (E-Commerce brands in particular) that have been doing well in the past years, and are…
The 10 Most Important Megatrends in 2023
In the coming year, there are several megatrends that businesses and individuals should pay attention to in order to stay ahead of the curve. These trends are likely to shape the way we live, work, and consume in 2023 and beyond. This article will therefore serve to outline 10 of the most important megatrends in…
How To Do Online Marketing in Japan: A Simple Guide
Entering an Asian marketing can seem overwhelming for many, and online advertising in Asia is indeed different from online advertising in Europe and the US in several different ways. These differences can be attributed to cultural, economic, and technological factors that vary between the two regions. In this article, I’ll outline the largest differences between…
The Power of Referral Marketing: Best Practice Examples
In this article, we’ll explore what referral marketing is, how it can be used, and which brands have been highly successful in using this respective marketing strategy. What is a referral marketing program? A referral program is a marketing strategy used by e-commerce businesses to encourage existing customers to refer new customers to the business.…
The Basics of Semrush: How To Use Semrush for SEO
SEMrush is a comprehensive tool that offers a wide range of features for analyzing and optimizing websites, and covering all aspects of it would require the development of a very long article! However, here I’ll provide an overview of some of the key features of SEMrush and how they can be used to improve your…
The Basics of Ahrefs: How To Use Ahrefs for SEO
Ahrefs is a powerful tool for analyzing and optimizing websites. It offers a wide range of features that can help you improve your website’s search engine rankings, drive more traffic, and increase revenue. In this article, we will discuss some of the key features of Ahrefs and how to use them to improve your website’s…
Which SEO Tools To Use in 2023
Search engine optimization (SEO) is crucial for any business that wants to be found online. As we head into 2023, there are a number of SEO tools that can help businesses improve their search engine rankings and drive more traffic to their websites. Here are some of the best SEO tools to use in the…
How To Optimize Your E-Commerce Website Speed
Website speed is a critical factor in e-commerce, as it can significantly impact a business’s bottom line. A fast-loading website can lead to increased conversion rates, higher customer satisfaction, and better search engine rankings. On the other hand, a slow website can lead to lost sales, frustrated customers, and poor search engine visibility. In this…
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