About Vasilij Brandt

Vasilij Brandt

Vasilij Brandt, Co-Founder and Chief Marketing Officer at Blazar Capital

Bio – Short Version
Vasilij Brandt is a Danish online entrepreneur and E-Commerce enthusiast who Co-Founded Blazar Capital and Nordgreen (the first portfolio company in Blazar Capital) in the summer of 2017.

Blazar Capital is an e-commerce company builder within the consumer goods space, and has since its launch built multiple brands, including Nordgreen, MessyWeekend, Scandinavian Biolabs, Chamberlain Coffee, and others.

Prior to co-founding Blazar Capital and Nordgreen, Vasilij was the Head of Growth at The Hut Group (THG PLC), which is a vertically integrated, digital-first consumer group, retailing its own brands within the health and beauty space.

This is a personal website where learnings and experiences from various brand launches will be shared on a continuous basis. The topics are primarily organised around E-Commerce, online marketing, and novel approaches to drive continuous growth.

Honors and Awards

2019: Nominated to Number 1 E-Commerce Case in Denmark by the Danish Association of E-Commerce Merchants

2019: Forbes 30 Under 30 – Europe Retail and E-Commerce Category

2016: Berlingske Business Talent 100. Top 100 Business Talent in Denmark Under The Age of 35


INSEAD – 2018 – 2018 – Executive INSEAD Education 1-Day Course – Digital Leadership X Google

University of Twente – 2014 – 2015 – Master of Business Administration

Technical University of Berlin – 2013 – 2014 – Master of Science (M.Sc.) in Innovation Management and Entrepreneurship

University of Sydney – 2012 – 2012 – Bachelor of Science in Engineering (Study Abroad Programme)

University of Aalborg – 2010 – 2013 – Bachelor of Science in Engineering

Why have I created this page?

Years ago, I bought my own domain in order to ensure that nobody was going to launch a website in my name (after all, Vasilij Brandt is not a very common name out there!). It was never been my intention to launch a website with the domain; however, I decided to create a personal page back in 2019, but without putting it live before the end of 2021. Initially, it was just a personal CV that was published, but since I’ve had (and still have!) a lot of fruitful entrepreneurial learnings from the development of Blazar Capital as well as the brands in our portfolio, I’ve decided to share some of my learnings on a continuous basis, so that other aspiring entrepreneurs and E-Commerce enthusiasts can take some of the learnings and use them in their favour.