Paid Social Media Marketing

How To Make Ads That Stop the Scroll On Facebook and Instagram

One of your main priorities as an advertiser is to prevent people from scrolling past whatever you want to show them. There is obviously no chance that individuals will engage with your marketing materials through likes, comments, shares, and so on, unless people actually stop to take a look at what it is you have…

Facebook Advertising Post IOS 14.5: What To Do?

It is critical to protect one’s privacy, and you’d be hard-pressed to find someone who disagrees. That was the motivation behind iOS 14’s release—to offer customers more control over the data they (sometimes inadvertently) share with advertisers and publishers. This update has been heavily advertised via national advertising across TV, digital, and public relations. The…

Instagram Reels: A New Way to Reach Consumers Through Advertising

Instagram has been changing the way that brands advertise for some time now. The latest change? Instagram Reels Ads, which are videos between organic Instagram reels. Since June 2021, the video feed of / TikTok “imitation” has incorporated advertising across the world. They’ll seem just like any other Reel, with a full-screen, looping duration of…