The Power of Referral Marketing: Best Practice Examples
In this article, we’ll explore what referral marketing is, how it can be used, and which brands have been highly successful in using this respective marketing strategy. What is a referral marketing program? A referral program is a marketing strategy used by e-commerce businesses to encourage existing customers to refer new customers to the business.…
The Basics of Ahrefs: How To Use Ahrefs for SEO
Ahrefs is a powerful tool for analyzing and optimizing websites. It offers a wide range of features that can help you improve your website’s search engine rankings, drive more traffic, and increase revenue. In this article, we will discuss some of the key features of Ahrefs and how to use them to improve your website’s…
Which SEO Tools To Use in 2023
Search engine optimization (SEO) is crucial for any business that wants to be found online. As we head into 2023, there are a number of SEO tools that can help businesses improve their search engine rankings and drive more traffic to their websites. Here are some of the best SEO tools to use in the…
How To Build A Startup: 10 Entrepreneurial Learnings to Consider
Building a company from scratch can be highly exciting and terrifying at the same time. The path of entrepreneurship is unique for everyone, and the journey from creation to success varies from individual to individual. However, based on all the entrepreneurial brand launches we’ve had at Blazar Capital (a Copenhagen based D2C brand incubator), and…
The Case for Incorporating More Marketplaces in Your Marketing Mix in 2022
If there is one thing the last couple of years in Digital Marketing has taught us, it is that relying solely on one or two marketing channels, is a bad (and potentially disastrous) business strategy. Therefore, one must not sit and wait until CPC and CPM prices on marketing channels reach the sky, but rather…
10 Largest International Online Marketplaces For Selling Your Products Globally
Before the COVID-19 epidemic, internet marketplaces were already thriving, and they’ve only accelerated their growth since. According to a recent survey, 62.5% of global online spending occurred on international marketplaces like Amazon and eBay last year. If you want to sell items online internationally, you have never had a better time. From personal skincare and…
The 5 most effective types of e-commerce offers and promotions
Running promotions and offering deals from time to time is very common within the consumer space, and is sometimes a necessity in order for your business to succeed in case your brand pull isn’t large enough for the business to run without any types of deals or promotions. The most popular and highly successful deal…
The Complete E-Commerce Marketing Calendar for 2022
This is a comprehensive list of holidays and retail marketing events that can be used in your campaign planning for the year of 2022. The breadth of events in the list below is quite significant, as it serves to cover a wide array of areas, industries, seasons, and geographies. If you own an e-commerce company,…
How To Make Ads That Stop the Scroll On Facebook and Instagram
One of your main priorities as an advertiser is to prevent people from scrolling past whatever you want to show them. There is obviously no chance that individuals will engage with your marketing materials through likes, comments, shares, and so on, unless people actually stop to take a look at what it is you have…
An Overview of the Most Important Channels for Digital Marketing
When it comes to ecommerce success, there’s a lot more to it than simply opening an online shop. Merchants must advertise their websites in order to attract visitors and, as a result, generate sales. This is where digital marketing enters the picture. Digital marketing is a fantastic way to boost awareness of your brand and…
6 Marketing Channels That Brands Use to Grow Their Business in China
China is the largest e-commerce market in the world, and it has been a challenge for many Western brands to enter this market. Creating an E-Commerce presence in China is close to impossible without using their national server infrastructure (or completely migrating to T-Mall or one of the other major marketplaces in the country), and…