What Is Marketing Attribution: A Beginner’s Guide
Marketing attribution is a data analysis process that looks at how different marketing and commercial strategies are translating into conversions. It involves gathering data from customers’ interactions across all used channels, including websites, emails, ads, and physical stores. Through this data analysis, businesses can discover which strategies are most successful in creating results for their…
The Growing Role of Virtual Reality in Ecommerce
What is Virtual Reality and How Can It Be Used in Ecommerce? Virtual reality (VR) is an immersive environment that uses digital technologies to simulate physical objects and locations, creating an artificial 3D world. This technology has been used for years in gaming and entertainment, but it is now making its way into the ecommerce…
Top 20 Direct-To-Consumer (D2C) Brands To Follow in 2023
Developing and launching Direct-To-Consumer (D2C) brands has become increasingly popular in recent years, with more and more consumers especially turning to the internet to purchase goods and services. As we move into 2023, there are a number of consumer brands (E-Commerce brands in particular) that have been doing well in the past years, and are…
How To Do Online Marketing in Japan: A Simple Guide
Entering an Asian marketing can seem overwhelming for many, and online advertising in Asia is indeed different from online advertising in Europe and the US in several different ways. These differences can be attributed to cultural, economic, and technological factors that vary between the two regions. In this article, I’ll outline the largest differences between…
How To Optimize Your E-Commerce Website Speed
Website speed is a critical factor in e-commerce, as it can significantly impact a business’s bottom line. A fast-loading website can lead to increased conversion rates, higher customer satisfaction, and better search engine rankings. On the other hand, a slow website can lead to lost sales, frustrated customers, and poor search engine visibility. In this…
10 E-Commerce Trends You Need To Know In 2023
E-commerce has been on the rise for years, and the trend is expected to continue in 2023. As more and more consumers turn to the internet to shop, businesses are adapting to meet the demands of the digital marketplace. Here are a few e-commerce trends to watch for in 2023. 1. Increased focus on mobile…
The Case for Incorporating More Marketplaces in Your Marketing Mix in 2022
If there is one thing the last couple of years in Digital Marketing has taught us, it is that relying solely on one or two marketing channels, is a bad (and potentially disastrous) business strategy. Therefore, one must not sit and wait until CPC and CPM prices on marketing channels reach the sky, but rather…
10 Largest International Online Marketplaces For Selling Your Products Globally
Before the COVID-19 epidemic, internet marketplaces were already thriving, and they’ve only accelerated their growth since. According to a recent survey, 62.5% of global online spending occurred on international marketplaces like Amazon and eBay last year. If you want to sell items online internationally, you have never had a better time. From personal skincare and…
Buy Now, Pay Later: 6 Reasons Why Your Website Needs It Right Away
As your online store get bigger and bigger, you’ll definitely want to explore new and different strategies to attract more consumers and subsequently increase the top line. Adding additional payment methods – in particular alternative payment methods (APM’s) at your website is one way to do it. The introduction of buy now, pay later (BNPL)…
The 5 most effective types of e-commerce offers and promotions
Running promotions and offering deals from time to time is very common within the consumer space, and is sometimes a necessity in order for your business to succeed in case your brand pull isn’t large enough for the business to run without any types of deals or promotions. The most popular and highly successful deal…
The Complete E-Commerce Marketing Calendar for 2022
This is a comprehensive list of holidays and retail marketing events that can be used in your campaign planning for the year of 2022. The breadth of events in the list below is quite significant, as it serves to cover a wide array of areas, industries, seasons, and geographies. If you own an e-commerce company,…
The Benefits of Shopify – 11 Reasons Why You Should Choose This Platform
It’s not an easy choice when it comes to selecting an e-commerce platform, especially if you want it to be cost-effective while also having outstanding assistance and the ability to be scalable for the future. As of 2021, there are numerous E-Commerce platforms available on the market, including Shopify, Magento, PrestaShop, WIX and WooCommerce -…
Facebook Advertising Post IOS 14.5: What To Do?
It is critical to protect one’s privacy, and you’d be hard-pressed to find someone who disagrees. That was the motivation behind iOS 14’s release—to offer customers more control over the data they (sometimes inadvertently) share with advertisers and publishers. This update has been heavily advertised via national advertising across TV, digital, and public relations. The…
Local E-Commerce Payment Methods To Consider When Internationalizing
Understanding the best payment options for online enterprises targeting a global audience is critical, yet in order to sell in certain local areas, you must first understand how preferences differ from one region to the next. Some markets, for example, have a stronger preference for cards, whereas others prefer eWallets. There are numerous methods of…
The 7 Most Common Online Payment Options
One of the most important – and to many, most difficult – task you’ll face as a business looking to expand into E-Commerce markets in different geographical locations is determining which online payments are used most often. Knowing which online payment option is best for each respective market you want to enter is critical, since…
Trust Badges That Will Most Certainly Increase Your Conversion Rate
Abandoned shopping carts are one of the most frustrating things to witness as an online brand. We’ve all done it; we’ve gone online, browsed around, added certain products to our basket, and then not completed the transaction at the end. We abandoned our shopping carts with goods still inside. It’s similar to going grocery shopping,…
Why Is Site Speed So Crucial? Conversions, Loyalty, and Google Search Ranking Are Affected by It
Ecommerce success is highly dependent on the speed of your site. It has a direct impact on conversion rates, repeat business, and search engine rankings – and it will be even more important over time, when Google Search ranking changes take place. Let’s look at why site speed is so crucial, how it will become…
6 Marketing Channels That Brands Use to Grow Their Business in China
China is the largest e-commerce market in the world, and it has been a challenge for many Western brands to enter this market. Creating an E-Commerce presence in China is close to impossible without using their national server infrastructure (or completely migrating to T-Mall or one of the other major marketplaces in the country), and…
8 Things To Do When Internationalizing Your E-Commerce Business
Internationalizing your E-Commerce business can sound like a substantial project, especially when you want to localize your activities in all the new markets that you are about to enter. However, due to the substantial improvements which have taken place from a operational and technological point of view in the past decade, creating a global infrastructure…