E-Commerce

The Case for Incorporating More Marketplaces in Your Marketing Mix in 2022

If there is one thing the last couple of years in Digital Marketing has taught us, it is that relying solely on one or two marketing channels, is a bad (and potentially disastrous) business strategy. Therefore, one must not sit and wait until CPC and CPM prices on marketing channels reach the sky, but rather…

10 Largest International Online Marketplaces For Selling Your Products Globally

Before the COVID-19 epidemic, internet marketplaces were already thriving, and they’ve only accelerated their growth since. According to a recent survey, 62.5% of global online spending occurred on international marketplaces like Amazon and eBay last year. If you want to sell items online internationally, you have never had a better time. From personal skincare and…

Buy Now, Pay Later: 6 Reasons Why Your Website Needs It Right Away

As your online store get bigger and bigger, you’ll definitely want to explore new and different strategies to attract more consumers and subsequently increase the top line. Adding additional payment methods – in particular alternative payment methods (APM’s) at your website is one way to do it. The introduction of buy now, pay later (BNPL)…

The 5 most effective types of e-commerce offers and promotions

Running promotions and offering deals from time to time is very common within the consumer space, and is sometimes a necessity in order for your business to succeed in case your brand pull isn’t large enough for the business to run without any types of deals or promotions. The most popular and highly successful deal…

The Benefits of Shopify – 11 Reasons Why You Should Choose This Platform

It’s not an easy choice when it comes to selecting an e-commerce platform, especially if you want it to be cost-effective while also having outstanding assistance and the ability to be scalable for the future. As of 2021, there are numerous E-Commerce platforms available on the market, including Shopify, Magento, PrestaShop, WIX and WooCommerce –…

Facebook Advertising Post IOS 14.5: What To Do?

It is critical to protect one’s privacy, and you’d be hard-pressed to find someone who disagrees. That was the motivation behind iOS 14’s release—to offer customers more control over the data they (sometimes inadvertently) share with advertisers and publishers. This update has been heavily advertised via national advertising across TV, digital, and public relations. The…

Local E-Commerce Payment Methods To Consider When Internationalizing

Understanding the best payment options for online enterprises targeting a global audience is critical, yet in order to sell in certain local areas, you must first understand how preferences differ from one region to the next. Some markets, for example, have a stronger preference for cards, whereas others prefer eWallets. There are numerous methods of…

Trust Badges That Will Most Certainly Increase Your Conversion Rate

Abandoned shopping carts are one of the most frustrating things to witness as an online brand. We’ve all done it; we’ve gone online, browsed around, added certain products to our basket, and then not completed the transaction at the end. We abandoned our shopping carts with goods still inside. It’s similar to going grocery shopping,…

Why Is Site Speed So Crucial? Conversions, Loyalty, and Google Search Ranking Are Affected by It

Ecommerce success is highly dependent on the speed of your site. It has a direct impact on conversion rates, repeat business, and search engine rankings – and it will be even more important over time, when Google Search ranking changes take place. Let’s look at why site speed is so crucial, how it will become…

6 Marketing Channels That Brands Use to Grow Their Business in China

China is the largest e-commerce market in the world, and it has been a challenge for many Western brands to enter this market. Creating an E-Commerce presence in China is close to impossible without using their national server infrastructure (or completely migrating to T-Mall or one of the other major marketplaces in the country), and…

8 Things To Do When Internationalizing Your E-Commerce Business

Internationalizing your E-Commerce business can sound like a substantial project, especially when you want to localize your activities in all the new markets that you are about to enter. However, due to the substantial improvements which have taken place from a operational and technological point of view in the past decade, creating a global infrastructure…