Best Search Engine Optimization (SEO) Tools For E-Commerce

Being a frontrunner when it comes to Search Engine Optimization (SEO) can be challenging, especially in the beginning of your digital career / journey. Based on several years of testing various tools, and having spend a lot of time and capital in doing so, I’ve decided to make a top 10 list of the tools which my team and I have found to be most useful (and valuable based on the cost of each tool). Hopefully, this will allow you to select the right tools from the very beginning.

Best Search Engine Optimization (SEO) Tools

Ahrefs: SEO Keyword Tool

Ahrefs is one of the most used and recommended SEO tools on the internet. When it comes to major website crawlers, it is only second to Google. Ahrefs’ Site Audit feature is the best SEO analysis tool available, and SEO specialists cannot get enough of it. The tool will show you which areas of your website need to be improved to rank higher in search engines. In addition, you will most likely utilize Ahrefs to determine your competitor’s backlinks to use them as a starting point for your brand during competitor analysis. This SEO tool can also help you find the most linked to the content in your niche, verify and fix your broken website links, along with getting an overview of your top-performing pages (so that you can get an idea of which information is attracting the visitors).

SEMRush: Marketing SEO Tool

SEMRush and other marketing SEO tools are common choices among SEOs. Experts adore them as such tools let you evaluate your ranking along with identifying the changes and new ranking opportunities. The Domain Vs Domain comparison, which allows you to compare your website to your competitors instantly, is one of the most popular aspects of this SEO tool. You will be able to compare keywords and websites if you seek analytics reports to understand better your website’s search data, traffic, or even your competitors. In addition, the On-Page SEO Checker tool lets you keep track of your rankings and get a recommendation as to how to enhance your website’s performance.

Google Search Console: Top SEO Tool

Google Search Console is a free tool that allows anyone with a website to monitor and report their site’s status in Google SERPs. You are required to simply add a code to your website or go through Google Analytics to check your website before submitting your sitemap for indexing. Although a Search Console account is not required to appear in Google’s search results, you may use it to control what is indexed and how your website is being represented. Search Console can help you understand how Google and its users are viewing your website and assist you to adjust for better performance in Google search results as an SEO checker tool. It is crucial for new websites because it allows site owners to submit web pages for indexing by search engines.

Moz Pro: SEO Software

Moz Pro, an SEO software, keeps coming up as one of the top SEO tools that professionals actually use. According to experts, despite Google’s constant algorithm updates, Moz was always up to date. Others complimented Moz’s chat site, as it allows them to always provide them with a thoughtful response to every question they ask. Moz is a full-service powerhouse that can help you with keyword recommendations or a site crawl. You may learn a lot about how well your website is working, including how to improve it. You can also download the free MozBar toolbar to see your website’s stats while visiting any page. If you are interested in learning more about SEO, you should attend their annual conference, i.e., MozCon

Google Trends: SEO Tool Checker

Google Trends has been around for a long time but is rarely used. It not only provides information about a keyword but also provides significant insight into the trends around a particular topic, which can be helpful at any phase of a company’s development. Look for keywords in any region of the world to get the latest information about them, such as top searches, rising queries, interest with time, and geographical locations based on interest. This is the finest SEO tool to use if you are unsure which trends are most appropriate for you.

Screaming Frog – Online SEO Tools

Experts consider Screaming Frog to be one of the top SEO tools available online. They appreciate how much time they save while using this application to execute site audits because it analyses your website so quickly. Everyone we spoke with attested that Screaming Frog provides insights faster than most SEO tools available online. This tool also alerts you to duplicate material, problems that need to be fixed, incorrect redirections, and areas where link building may be improved. Top SEO specialists rated their SEO Spider tool as the best feature.

Majestic: SEO Marketing Tool

According to experts, Majestic is one of the greatest marketing SEO tools. It contains a plethora of useful features, such as The Majestic Million, displaying a ranking of the top million websites. Is your website one of those that made the cut? The Site Explorer function gives you a quick overview of your site as well as the number of backlinks it has. It also functions as an SEO keyword tool, allowing you to determine the ideal keywords to target while also comparing websites and tracking your ranking.

Keyword planner for Google Ads

When it comes to writing web copy, knowing the correct keywords to target is crucial. Google’s free keyword tool, which is part of Google Ads, is quite simple to use. Insert your website’s URL in the box, go through the suggested keywords, and you are all good to go. Jill Whalen, CEO of, is a fan of keyword optimization and advises newcomers to “employ those keywords throughout the content of your website.”

While the data offered are beneficial for keyword research, it is vital to remember that they are sestimates rather than actual data, and they are meant to serve as a pointer to popularity rather than accurate real-time search traffic.

SEOQuake: Free Online SEO Tools

SEOQuake is widely regarded as one of the greatest free SEO tools available. This Chrome extension serves as an SEO checker tool that runs on-page site audits, evaluates internal and external links, and performs website comparisons to see how you are performing against your competitors. Keyword analysis, such as keyword density, an easy-to-understand SEO dashboard, and an export option that allows you to download and share data with essential team members, are some of the other features of this SEO analysis tool.


You may also get a free SEO audit with this tool. The paper examines challenges in five categories: SEO, usability, performance, social media, and security. It also goes into great details about how you can actually resolve or improve the prevailing issues.

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