SEO Archives - Vasilij Brandt

The Basics of Semrush: How To Use Semrush for SEO

January 17, 2023January 20, 2023Digital Marketing, SEOLeave a Comment

SEMrush is a comprehensive tool that offers a wide range of features for analyzing and optimizing websites, and covering all aspects of it would require the development of a very long article! However, here I’ll provide an overview of some of the key features of SEMrush and how they can be used to improve your website’s performance. For further insights into other SEO Tools that you can explore, I suggest you read these articles: Best Search Engine Optimization (SEO) Tools For E-Commerce and Which SEO Tools To Use in 2023.

Keyword Research

SEMrush has a keyword research tool that allows you to find the best keywords to target for your website. You can enter a seed keyword and SEMrush will provide you with a list of related keywords, their search volume, CPC, and competition. With this information, you can determine which keywords are most valuable to your business and optimize your content accordingly.

Organic Research

SEMrush’s Organic Research tool allows you to analyze any website’s organic search traffic and top organic search keywords. With this information, you can identify which websites are driving the most traffic to your competitors and create a strategy to outrank them. Additionally, you can also use the Organic Research tool to identify which pages on your own website are generating the most traffic and optimize those pages for better performance.

Backlink Analysis

SEMrush’s Backlink Analysis tool allows you to analyze any website’s backlink profile. With this information, you can identify which websites are linking to your competitors and reach out to them to secure backlinks for your own website. Additionally, you can also use the Backlink Analysis tool to identify which pages on your own website have the most backlinks and optimize those pages for better performance.

Position Tracking

SEMrush’s Position Tracking tool allows you to track your website’s search engine rankings for specific keywords. With this information, you can identify which keywords your website is ranking well for and which keywords you need to optimize for better performance. Additionally, you can also use the Position Tracking tool to track your competitors’ search engine rankings and identify which keywords they are targeting.

Site Audit

SEMrush’s Site Audit tool allows you to analyze your website for technical SEO issues and provide recommendations for how to fix them. With this information, you can ensure that your website is fully optimized for search engines and improve its performance.

PPC Research

SEMrush’s PPC Research tool allows you to analyze your PPC campaigns and those of your competitors. With this information, you can identify which keywords and ad copy are driving the most conversions and optimize your own campaigns accordingly.

Display Advertising

SEMrush’s Display Advertising tool allows you to research and analyze display advertising campaigns. With this information, you can identify which websites and placements are driving the most conversions and optimize your own campaigns accordingly.

Social Media

SEMrush’s Social Media tool allows you to research and analyze social media campaigns. With this information, you can identify which social media platforms and posts are driving the most engagement and optimize your own campaigns accordingly.

In conclusion, SEMrush is a comprehensive tool that offers a wide range of features for analyzing and optimizing websites. By using the various features of SEMrush, you can perform keyword research, analyze your website’s backlink profile and organic search traffic, create content that resonates with your audience, track your website’s search engine rankings, identify technical SEO issues, and research and analyze PPC, Display Advertising and Social Media campaigns. However, it’s important to note that this is just a brief overview of SEMrush’s capabilities: To get insights on all of its features and how to use them effectively, I suggest you read the guidelines within the Semrush platform itself.

The Basics of Ahrefs: How To Use Ahrefs for SEO

January 17, 2023January 20, 2023Digital Marketing, General Marketing, SEOLeave a Comment

Ahrefs is a powerful tool for analyzing and optimizing websites. It offers a wide range of features that can help you improve your website’s search engine rankings, drive more traffic, and increase revenue. In this article, we will discuss some of the key features of Ahrefs and how to use them to improve your website’s performance. If you want to know about other SEO Tools that you can explore, I suggest you explore these articles: Best Search Engine Optimization (SEO) Tools For E-Commerce and Which SEO Tools To Use in 2023.

Keyword Research

Ahrefs has a keyword research tool that allows you to find the best keywords to target for your website. You can enter a seed keyword and Ahrefs will provide you with a list of related keywords and their search volume, CPC, and competition. With this information, you can determine which keywords are most valuable to your business and optimize your content accordingly.

Site Explorer

Ahrefs Site Explorer is a tool that allows you to analyze any website’s backlink profile, organic search traffic, and top organic search keywords. With this information, you can identify which websites are linking to your competitors and reach out to them to secure backlinks for your own website. Additionally, you can also use the Site Explorer to identify which pages on your own website are generating the most traffic and optimize those pages for better performance.

Content Explorer

Ahrefs Content Explorer is a tool that allows you to search for content on any topic and find the most popular and authoritative articles. With this information, you can identify which topics are currently resonating with your audience and create content that addresses those topics. Additionally, you can also use the Content Explorer to identify which pieces of content are driving the most traffic to your competitors’ websites and create similar content for your own website.

Position Tracker

Ahrefs Position Tracker is a tool that allows you to track your website’s search engine rankings for specific keywords. With this information, you can identify which keywords your website is ranking well for and which keywords you need to optimize for better performance. Additionally, you can also use the Position Tracker to track your competitors’ search engine rankings and identify which keywords they are targeting.

Alerts

Ahrefs Alerts is a tool that allows you to set up notifications for specific events, such as when a competitor’s website gains a new backlink or when a specific keyword’s search volume changes. With this information, you can stay on top of the latest developments in your niche and adjust your strategy accordingly.

Domain Comparison

Ahrefs Domain Comparison tool allows you to compare your website’s backlink profile, organic search traffic, and top organic search keywords with your competitors. With this information, you can identify which areas your website is outperforming your competitors in and which areas you need to improve.

Batch Analysis

Ahrefs Batch Analysis tool allows you to analyze up to 200 URLs at a time. With this feature, you can quickly analyze a large number of pages on your website or your competitors’ websites and identify which pages are performing well and which pages need to be optimized.

In conclusion, Ahrefs is a powerful tool that can help you improve your website’s search engine rankings, drive more traffic, and increase revenue. By using the various features of Ahrefs, you can perform keyword research, analyze your website’s backlink profile and organic search traffic, create content that resonates with your audience, and track your website’s search engine rankings. Additionally, by setting up alerts and using the domain comparison and batch analysis tools, you can stay on top of the latest developments in your niche and adjust your strategy accordingly.

Which SEO Tools To Use in 2023

January 17, 2023January 20, 2023Digital Marketing, General Marketing, SEOLeave a Comment

Search engine optimization (SEO) is crucial for any business that wants to be found online. As we head into 2023, there are a number of SEO tools that can help businesses improve their search engine rankings and drive more traffic to their websites. Here are some of the best SEO tools to use in the coming year.

1. Google Analytics

First on the list is Google Analytics. This free tool from Google allows you to track the performance of your website, including how many visitors you’re getting, where they’re coming from, and what pages they’re visiting. With Google Analytics, you can also set goals for your website and track how well you’re achieving them.

2. Semrush

Another essential SEO tool is SEMrush. This all-in-one marketing toolkit allows you to track your search engine rankings, analyze your competitors, and identify keywords that will help you improve your search engine rankings. SEMrush also offers a variety of other features, including backlink analysis, site audit, and content marketing tools. For more information about Semrush and its functionalities, you can explore the following article: The Basics of Semrush: How To Use Semrush for SEO.

3. Ahrefs

Thirdly, Ahrefs is a powerful SEO tool that allows you to track your backlinks, analyze your competitors, and identify keywords that will help you improve your search engine rankings. Ahrefs also offers a variety of other features, including site audit, content research and a keyword explorer. For more information about Ahrefs and its functionalities, you can explore the following article: The Basics of Ahrefs: How To Use Ahrefs for SEO.

4. MOZ Pro

Another important SEO tool is Moz Pro. This all-in-one SEO platform allows you to track your search engine rankings, analyze your competitors, and identify keywords that will help you improve your search engine rankings. Moz Pro also offers a variety of other features, including link building, site audit, and keyword research tools.

5. Majestic

A fifth tool is Majestic, a backlink analysis tool that allows you to track your backlinks, analyze your competitors and identify new link building opportunities. Majestic also offers a variety of other features, such as the ability to track historical data, and a link intelligence API that allows you to integrate the tool into your own workflow.

These are just a few of the many SEO tools that are available for businesses to use in 2023. When selecting which tools to use, it’s important to consider your budget, the specific needs of your business, and how easy the tools are to use. By using a combination of these tools, you’ll be able to gain a deeper understanding of your website’s performance and take steps to improve it.

In conclusion, SEO is a vital aspect of digital marketing and staying ahead of the curve in 2023 will require the use of the right tools. Google Analytics, SEMrush, Ahrefs, Moz Pro and Majestic are some of the best tools available to improve your website’s search engine rankings and drive more traffic to your website. These tools offer a variety of features and functionalities that can help you understand your website’s performance, analyze your competitors, and identify new opportunities for growth. By selecting the right tools for your business, you’ll be able to take the necessary steps to improve your website’s search engine rankings and drive more traffic to your website in 2023.

How To Optimize Your E-Commerce Website Speed

January 17, 2023January 20, 2023Digital Marketing, E-Commerce, E-Commerce Optimization, SEOLeave a Comment

Website speed is a critical factor in e-commerce, as it can significantly impact a business’s bottom line. A fast-loading website can lead to increased conversion rates, higher customer satisfaction, and better search engine rankings. On the other hand, a slow website can lead to lost sales, frustrated customers, and poor search engine visibility. In this article, we will go through how to optimize your e-commerce website speed by first exploring the importance of website speed in e-commerce and how businesses can optimize their website to improve performance.

Enhanced Conversion Rates

First, let’s look at the impact of website speed on conversion rates. A study by Akamai Technologies found that a delay of just one second in page load time can lead to a 7% reduction in conversions. This means that a business with a website that takes 5 seconds to load could be losing 35% of potential sales due to slow page load times. Additionally, a study by Google found that 53% of mobile users will leave a website that takes longer than 3 seconds to load. This highlights the importance of website speed for businesses that want to convert visitors into customers.

Improved Customer Satisfaction

Website speed also plays a role in customer satisfaction. A slow-loading website can lead to frustration and dissatisfaction among customers. This can lead to negative reviews, social media complaints, and a decrease in brand loyalty. On the other hand, a fast-loading website can lead to a positive customer experience, which can lead to increased brand loyalty and repeat customers.

Better Search Visibility

Finally, website speed is a critical factor in search engine optimization (SEO). Google and other search engines use website speed as a ranking factor in their algorithms. This means that a fast-loading website is more likely to rank well in search engine results pages (SERPs), while a slow-loading website is more likely to be buried in the SERPs. This can lead to a decrease in organic traffic, which can significantly impact a business’s bottom line.

So, how can businesses optimize their website speed? Here are a few tips:

Optimize images: Images can take up a significant amount of space on a website and can slow down page load times. Optimizing images by reducing their file size can significantly improve website speed.
Use a content delivery network (CDN): A CDN can help to distribute website content across multiple servers, which can help to reduce page load times.
Minimize the use of scripts and plugins: Scripts and plugins can add functionality to a website, but they can also slow down page load times. Minimizing the use of scripts and plugins can help to improve website speed.
Use a website speed testing tool: There are various website speed testing tools available, such as Google PageSpeed Insights, that can help businesses identify issues that are impacting website speed.
Keep software and plugins updated: Outdated software and plugins can also slow down website speed. Keeping software and plugins updated can help to improve performance.
Optimize the code: Optimizing the code of the website can help to improve the website speed.

In conclusion, website speed is a critical factor in e-commerce. A fast-loading website can lead to increased conversion rates, higher customer satisfaction, and better search engine rankings. On the other hand, a slow website can lead to lost sales, frustrated customers, and poor search engine visibility. Businesses can optimize their website speed by optimizing images, using a content delivery network, minimizing the use of scripts and plugins, using website speed testing tools, keeping software and plugins updated and optimizing the code. By taking the time to optimize website speed, businesses can improve their bottom line and provide a better customer experience.

Why Is Site Speed So Crucial? Conversions, Loyalty, and Google Search Ranking Are Affected by It

October 12, 2021January 17, 2023Digital Marketing, E-Commerce Optimization, SEOLeave a Comment

Ecommerce success is highly dependent on the speed of your site. It has a direct impact on conversion rates, repeat business, and search engine rankings – and it will be even more important over time, when Google Search ranking changes take place.

Let’s look at why site speed is so crucial, how it will become an important component of Google Search rankings, and how you may enhance your site’s speed.

What is Site Speed?

When a customer enters a café or a restaurant, slow service from the staff very often results in poor customer service reviews and a negative word of mouth (WOM). Similarly, slow site speed on your website can result in bad rankings on search engines, negative user experiences, and overall lower site traffic.

A visitor’s experience with your website, also known as website speed, is defined by how quickly a browser can load fully functional webpages from your site. Users may click away from websites that take too long to load. Sites that load rapidly, on the other hand, are more likely to receive traffic and convert better.

Why is the speed of your website so crucial?

Lower Bounce Rate

Site speed is a sliding scale that ranges from 0 to 100, with 0 representing the slowest and most problematic sites and 100 representing the fastest and best performing ones. According to Pingdom, sites that load in two seconds have an average bounce rate of 9%, whereas those that take five seconds have a 38 percent bounce rate. Hence, the faster your website is, the larger base of customers you’ll have that will move further onwards throughout the purchasing funnel.

Conversion

As mentioned above, the quicker a website is, the lower its bounce rate will be – meaning the greater its conversion rates. According to Google, a one-second improvement in site speed may improve mobile conversions by up to 27%. And with 70% of customers buying on their phones, poor site performance has the potential to severely damage your revenue. Even if a customer doesn’t bounce during the first interaction of the website, then there’s still a high likelihood for this to happen if the site speed is bad throughout the complete customer journey.

Google Search ranking

Higher ranks on search engines like Google help your company attract more prospective consumers. As of January 2021, Google uses site speed as a ranking criterion for search results. Starting in May 2021, sites that are faster will rank even higher on Google, making them simpler for new consumers to locate.

Loyalty (repeat customers)

“It’s cheaper to persuade current clients to make a repeat purchase than it is to attract new consumers,” right? This is something that many businesses probably believe. Site speed does, however, have a significant impact here. In fact, Skilled discovered that when customers are “dissatisfied” with the site’s performance, there’s a 79% chance that they won’t come back again. So speed can have a very important effect on your customers’ lifetime value (LTV).

Site speed updates to Google Search ranking

Google Search’s goal is to assist people in finding the most relevant and high-quality websites on the internet. It accomplishes this by employing a ranking algorithm, which aims to sort through billions of web pages and connect users with what they’re searching for.

Since May 2021, the Google search ranking started to include new page experience signals. These fresh signals integrate Core Web Vitals with current search indicators to measure how people think a website is; they examine how quickly users believe your site is.

Core Web Vitals are user-centric metrics that serves to help users perceive a page as fast:

Largest Contentful Paint is the metric that measures how quickly a website loads. This statistic indicates whether a website is useful by measuring how long it takes for the majority of the page’s main content to load.
The First Input Delay (FID) test is used to evaluate how interactive a website is. The time between when a user first interacts with a page, such as by clicking hyperlinked text or a button, and when the browser can actually respond to that interaction is recorded and measured in milliseconds.
The Cumulative Layout Shift (CLS) is used to evaluate the visual stability of a website. This metric ensures that users have the best experience possible by tracking how often users are subjected to an unexpected layout change.

What does all of this imply for your business? As a result of increasing the speed of your website, you will be able to rank higher in Google Search and be discovered by more prospective consumers.

How to improve your site speed

Online stores created on Shopify are already fast by default, with a quick global network and lightweight picture files. However, adding new features to your online business—such as videos, multimedia products, live chats, or consumer reviews, for example—can slow down your site speed and reduce your Google Search ranking.

Follow these measures to increase your website’s speed:

Recognize your present site speed. Check out the online store performance report in your admin to see how fast your site is currently loading.
Make continuous site speed improvements. There are a lot of tools which can help you identify places where you can optimize your site speed. The state of perfection more or less never exists – there are always areas where you can enhance the load time.
Repeat the process! When making any modifications to your online store, keep site speed in the top of your mind. Keep track of your speed score and implement changes as needed to always be optimized for conversion, loyalty, and Google Search rankings.

Best Search Engine Optimization (SEO) Tools For E-Commerce

May 29, 2021January 17, 2023Digital Marketing, SEOLeave a Comment

Being a frontrunner when it comes to Search Engine Optimization (SEO) can be challenging, especially in the beginning of your digital career / journey. Based on several years of testing various tools, and having spend a lot of time and capital in doing so, I’ve decided to make a top 10 list of the tools which my team and I have found to be most useful (and valuable based on the cost of each tool). Hopefully, this will allow you to select the right tools from the very beginning.

Best Search Engine Optimization (SEO) Tools

Ahrefs: SEO Keyword Tool

Ahrefs is one of the most used and recommended SEO tools on the internet. When it comes to major website crawlers, it is only second to Google. Ahrefs’ Site Audit feature is the best SEO analysis tool available, and SEO specialists cannot get enough of it. The tool will show you which areas of your website need to be improved to rank higher in search engines. In addition, you will most likely utilize Ahrefs to determine your competitor’s backlinks to use them as a starting point for your brand during competitor analysis. This SEO tool can also help you find the most linked to the content in your niche, verify and fix your broken website links, along with getting an overview of your top-performing pages (so that you can get an idea of which information is attracting the visitors).

SEMRush: Marketing SEO Tool

SEMRush and other marketing SEO tools are common choices among SEOs. Experts adore them as such tools let you evaluate your ranking along with identifying the changes and new ranking opportunities. The Domain Vs Domain comparison, which allows you to compare your website to your competitors instantly, is one of the most popular aspects of this SEO tool. You will be able to compare keywords and websites if you seek analytics reports to understand better your website’s search data, traffic, or even your competitors. In addition, the On-Page SEO Checker tool lets you keep track of your rankings and get a recommendation as to how to enhance your website’s performance.

Google Search Console: Top SEO Tool

Google Search Console is a free tool that allows anyone with a website to monitor and report their site’s status in Google SERPs. You are required to simply add a code to your website or go through Google Analytics to check your website before submitting your sitemap for indexing. Although a Search Console account is not required to appear in Google’s search results, you may use it to control what is indexed and how your website is being represented. Search Console can help you understand how Google and its users are viewing your website and assist you to adjust for better performance in Google search results as an SEO checker tool. It is crucial for new websites because it allows site owners to submit web pages for indexing by search engines.

Moz Pro: SEO Software

Moz Pro, an SEO software, keeps coming up as one of the top SEO tools that professionals actually use. According to experts, despite Google’s constant algorithm updates, Moz was always up to date. Others complimented Moz’s chat site, as it allows them to always provide them with a thoughtful response to every question they ask. Moz is a full-service powerhouse that can help you with keyword recommendations or a site crawl. You may learn a lot about how well your website is working, including how to improve it. You can also download the free MozBar toolbar to see your website’s stats while visiting any page. If you are interested in learning more about SEO, you should attend their annual conference, i.e., MozCon

Google Trends: SEO Tool Checker

Google Trends has been around for a long time but is rarely used. It not only provides information about a keyword but also provides significant insight into the trends around a particular topic, which can be helpful at any phase of a company’s development. Look for keywords in any region of the world to get the latest information about them, such as top searches, rising queries, interest with time, and geographical locations based on interest. This is the finest SEO tool to use if you are unsure which trends are most appropriate for you.

Screaming Frog – Online SEO Tools

Experts consider Screaming Frog to be one of the top SEO tools available online. They appreciate how much time they save while using this application to execute site audits because it analyses your website so quickly. Everyone we spoke with attested that Screaming Frog provides insights faster than most SEO tools available online. This tool also alerts you to duplicate material, problems that need to be fixed, incorrect redirections, and areas where link building may be improved. Top SEO specialists rated their SEO Spider tool as the best feature.

Majestic: SEO Marketing Tool

According to experts, Majestic is one of the greatest marketing SEO tools. It contains a plethora of useful features, such as The Majestic Million, displaying a ranking of the top million websites. Is your website one of those that made the cut? The Site Explorer function gives you a quick overview of your site as well as the number of backlinks it has. It also functions as an SEO keyword tool, allowing you to determine the ideal keywords to target while also comparing websites and tracking your ranking.

Keyword planner for Google Ads

When it comes to writing web copy, knowing the correct keywords to target is crucial. Google’s free keyword tool, which is part of Google Ads, is quite simple to use. Insert your website’s URL in the box, go through the suggested keywords, and you are all good to go. Jill Whalen, CEO of HighRankings.com, is a fan of keyword optimization and advises newcomers to “employ those keywords throughout the content of your website.”

While the data offered are beneficial for keyword research, it is vital to remember that they are sestimates rather than actual data, and they are meant to serve as a pointer to popularity rather than accurate real-time search traffic.

SEOQuake: Free Online SEO Tools

SEOQuake is widely regarded as one of the greatest free SEO tools available. This Chrome extension serves as an SEO checker tool that runs on-page site audits, evaluates internal and external links, and performs website comparisons to see how you are performing against your competitors. Keyword analysis, such as keyword density, an easy-to-understand SEO dashboard, and an export option that allows you to download and share data with essential team members, are some of the other features of this SEO analysis tool.

SEOptimer

You may also get a free SEO audit with this tool. The paper examines challenges in five categories: SEO, usability, performance, social media, and security. It also goes into great details about how you can actually resolve or improve the prevailing issues.