Choosing the right email software tool for your business can be a hard choice considering how many different options there exist. However, this article will present some of the best ecommerce-specific tools which are currently available on the market. Email marketing is not just about creating and sending emails campaign and automated e-mails; it is also about understanding your customer levels of engagement and using customer engagement data to create personalized messages that resonate with customers. Some of the best tools available at the moment includes Klaviyo, Mailchimp and Active Campaign.
1. Klaviyo
Klaviyo is a powerful, easy to use email marketing software that features integrations with ecommerce platforms like Shopify, Big Commerce and Magento, and contains various advanced segmentation and targeting options. The user interface of the system is very user friendly, meaning that setting up campaign e-mails or automated e-mail flows for various purposes is very easy. If your e-commerce business is built on Shopify, then Klaviyo is indeed the go-to platform due to the very easy integration opportunities. The tool is among the most expensive on the market, but when taking its user friendly interface, as well as all of its comprehensive features into consideration, it is in my opinion the best software tool to go forBest for those who want an all in one solution or businesses with high volume lists of prospects just starting out with email marketing.
2. Active Campaign
Active Campaign is a comprehensive, easy to use email marketing software suite. Best for high volume list sizes with advanced segmentation and targeting capabilities.
3. Mailchimp
Mailchimp is integrated with ecommerce platforms like Shopify, WooCommerce and Big Commerce. Best for small businesses or those who want an affordable solution that includes automation features such as abandoned cart and automated order follow up.
4. Get Response
Get Response is best if you need a third party system integrator, but also has strong automation features and can integrate well with ecommerce platforms like Shopify. Best for those who need integration with third party systems.
5. Mad Mimi
Best for small businesses or those who want an affordable solution that includes automation features such as abandoned cart and automated order follow up. Best if budget is a concern but you still need some of the more advanced features found in Klaviyo, Mailchimp, and Active Campaign. Best for low to medium volumes of prospects just starting out with email marketing
