The 7 Most Important Email Automation Flows for Your Online Store

Sending emails one at a time takes too much time, which e-commerce firms don’t have in abundance. It’s simply not sustainable. On the other side, utilizing email automation may enable you to offer more than you could with your regular email marketing and newsletter explosions, making it an ideal complement to your overall email marketing campaign.

Here are seven essential email automation flows for your online business, to assist you get started with e-commerce marketing automation.

1. Welcome Emails for New Signups

The welcome email, which has become the norm in nearly every sector, especially e-commerce email marketing, is a must-have. After signing up with a firm, each consumer expects to be greeted by a formal message.

With a welcome email, you can provide consumers with an indication of what to anticipate from your business and how to proceed after they join.

Automating this operation is essential since e-commerce is a 24/7 business. Because customers frequently anticipate to receive a first-time client discount with their emails, your email might be the push they need to pursue their first order with your business.

2. Personalized Product Recommendations

You may improve the shopping experience of new users and customers with product suggestions via email automation. This sort of e-commerce messaging should be dynamically activated by what a customer has previously looked at on your website or purchased previously.

3. Stop Cart Abandonment

The most abandoned shopping carts on e-commerce sites are caused by customers getting caught off guard at the checkout. There may be taxes, shipping costs, or additional delivery time added to the order at the very end of the process that the customer did not expect.

You may reach out to customers who have just left your side and gently remind them to return by setting up an abandoned email cart flow for your e-commerce business. You may also send numerous email followups: one at the hour after, 12 hours later, and 24 hours afterwards if the cart is left.

4. Order Confirmation and Shipping Updates

Standard e-commerce features include post-purchase order confirmation and delivery notifications. There’s no need to send these emails manually. You may give assurance and transparency to your clients by combining your email marketing with your existing e-commerce and operational platform(s).

5. Customer Feedback and Reviews

Many e-commerce businesses rely heavily on consumer reviews to succeed. The distinction between developing a devoted customer base and one-time sales with customers who never return is the quality of customer comments over time.

Instead of avoiding asking your consumers about their experiences, create a basic automated email campaign that goes out a specific number of days after the consumer places or receives their purchase to get their honest feedback regarding their experience.

6. Birthday Emails and Special Occasions

Email automation makes it simple to send emails on a moment’s notice or for a special occasion. Simply add an extra personal touch, such as this, to ensure that your customer doesn’t avoid opening your emails again. By receiving a customers birthday, you can surprise them with birthday e-mails, “customer anniversary e-mails”, and the like.

7. Re-Engagement Emails

If you have dormant accounts with customers, reactivation emails might be able to fix it. By using email automation to re-activate consumers, you can avoid churning and generate new interest by providing suggestions, new goods, or updates since their account was last active.

The 5 Best Ecommerce Email Marketing Software Solutions For Your Business

Choosing the right email software tool for your business can be a hard choice considering how many different options there exist. However, this article will present some of the best ecommerce-specific tools which are currently available on the market. Email marketing is not just about creating and sending emails campaign and automated e-mails; it is also about understanding your customer levels of engagement and using customer engagement data to create personalized messages that resonate with customers. Some of the best tools available at the moment includes Klaviyo, Mailchimp and Active Campaign.

1. Klaviyo

Klaviyo is a powerful, easy to use email marketing software that features integrations with ecommerce platforms like Shopify, Big Commerce and Magento, and contains various advanced segmentation and targeting options. The user interface of the system is very user friendly, meaning that setting up campaign e-mails or automated e-mail flows for various purposes is very easy. If your e-commerce business is built on Shopify, then Klaviyo is indeed the go-to platform due to the very easy integration opportunities. The tool is among the most expensive on the market, but when taking its user friendly interface, as well as all of its comprehensive features into consideration, it is in my opinion the best software tool to go forBest for those who want an all in one solution or businesses with high volume lists of prospects just starting out with email marketing.

2. Active Campaign

Active Campaign is a comprehensive, easy to use email marketing software suite. Best for high volume list sizes with advanced segmentation and targeting capabilities.

3. Mailchimp

Mailchimp is integrated with ecommerce platforms like Shopify, WooCommerce and Big Commerce. Best for small businesses or those who want an affordable solution that includes automation features such as abandoned cart and automated order follow up.

4. Get Response

Get Response is best if you need a third party system integrator, but also has strong automation features and can integrate well with ecommerce platforms like Shopify. Best for those who need integration with third party systems.

5. Mad Mimi

Best for small businesses or those who want an affordable solution that includes automation features such as abandoned cart and automated order follow up. Best if budget is a concern but you still need some of the more advanced features found in Klaviyo, Mailchimp, and Active Campaign. Best for low to medium volumes of prospects just starting out with email marketing