GPT-5 Is Quietly Becoming an Ad Engine
GPT-5 may feel like a minor upgrade. Yet it carries the tools for a major pivot. This isn’t for power users. It’s built to unlock value from millions who use ChatGPT for free. GPT-5 sets the stage for ads, affiliate models, and eventually a full consumer superapp. If you want to understand how AI is…
The Marketer’s Edge: Why ChatGPT-5 Will Change Everything
ChatGPT-5 is here. It isn’t just another upgrade. It’s a shift in how brands can operate, scale, and interact. For marketers, it represents a turning point. Campaigns, customer experiences, and creative production will never be the same. A Unified Model for Every Task Previous versions required you to choose between faster, lighter models and slower,…
The Death of Websites: Why LLMs Will Replace Traditional Web Design
The internet is changing faster than most brands realize. The next shift won’t be visual. It will be conversational. In a few years, websites may no longer matter. You won’t search for a URL, browse menus, or scroll pages. You’ll ask. And you’ll get an answer from a language model trained on everything that brand…
How Hardware AI Will Change Advertising
AI is no longer confined to screens. It’s entering physical space. Smart devices, humanoids, voice assistants, and wearables will soon engage with people in their homes, cars, and workplaces. This shift introduces a new medium: embodied AI. That means advertising must evolve. The future isn’t about placing banners on websites. It’s about presence. It’s about…
Google Is Scraping Instagram Images: What It Means for You
Google has started indexing Instagram images in its search results. This marks a major shift in how content is distributed across platforms. Whether you’re a brand or a private user, your Instagram photos may now be visible to anyone using Google. Why This Matters Instagram was once a walled garden. Posts stayed within the app…
Advertising in LLMs Is Coming Fast. Here’s What to Expect
Language models are moving from novelty to necessity. Tools like ChatGPT, Claude, and Perplexity are becoming daily habits for millions. As usage grows, so does the pressure to monetize. Ads will be the next frontier. This is not theoretical. You are already seeing the early signals. If your business depends on digital visibility, attention, or…
How AI Is Making It Possible to Build Billion-Dollar Tech Companies with Tiny Teams
Ten years ago, building a global tech company required dozens—if not hundreds—of engineers, designers, marketers, and product managers. That reality has changed. Thanks to the rise of AI, a new wave of lean startups is emerging—scaling faster, raising less capital, and doing more with teams of fewer than 10 people. In 2025, it’s not just…
ChatGPT vs. Claude, Perplexity, Grok & LLaMA: What’s the Real Difference?
As AI continues to evolve at lightning speed, we’re entering an era where choosing the right large language model (LLM) is more strategic than ever. Whether you’re building an AI product, running experiments, or integrating tools into your workflow, it helps to understand how ChatGPT compares to its main competitors: Claude, Perplexity, Grok, and LLaMA.…
The Invisible Frontier: LLM Visibility Is the Next Big Metric in Digital Marketing
In 2025, a striking trend is reshaping the digital landscape: your brand may be showing up more often—and more powerfully—in AI-generated answers, even while your search traffic declines. This disruption isn’t due to a Google update—it’s thanks to Large Language Models (LLMs) like ChatGPT, Gemini, Perplexity, and Google’s AI Overviews taking the lead in how…
Why Brands Must Think Beyond ChatGPT: The New Era of LLM Visibility
In less than two years, Large Language Models (LLMs) have gone from experimental novelties to core decision-making tools in both consumer and enterprise contexts. Tools like ChatGPT, Claude, Gemini, Perplexity, and Meta’s LLaMA are not just answering questions — they’re shaping brand perception, influencing purchasing behavior, and acting as the first touchpoint in countless customer…
The Largest Paradigm Shift in Digital Marketing: Visibility Through LLMs
There’s a new arms race in digital marketing. And it’s not about paid media hacks, SEO keyword stuffing, or TikTok virality. The biggest paradigm shift we’ve seen in a decade is unfolding right now—and most brands don’t even realize what’s happening. At the center of it all: Large Language Models (LLMs). If you’re reading this…
The Rising Importance of Branding in Consumer Goods Startups
In today’s rapidly evolving marketplace, the role of branding in consumer goods startups has never been more crucial. With the proliferation of direct-to-consumer (DTC) channels, an increasingly saturated competitive landscape, and ever-demanding consumer expectations, building a strong and resonant brand has shifted from being a strategic advantage to an essential component of survival and growth.…
The Future of E-Commerce: Why AI is a Game-Changer for Founders
In the ever-evolving landscape of e-commerce, one truth remains constant: innovation drives success. For founders seeking to scale their businesses, Artificial Intelligence (AI) has emerged as a pivotal force, reshaping every facet of online retail. From customer experience to inventory management, the adoption of AI-driven solutions provides the edge needed to stay competitive and profitable…
The Evolution and Future of Celebrity Created Brands: A New Paradigm in Consumer Engagement
The evolution of consumer engagement is witnessing a significant shift towards a new paradigm, one where celebrity-co-created brands are playing an increasingly pivotal role. This trend is not a fleeting phenomenon but represents a fundamental change in the dynamics of brand creation and consumer interaction. My observations and experiences in this realm have led me…
What Is Marketing Attribution: A Beginner’s Guide
Marketing attribution is a data analysis process that looks at how different marketing and commercial strategies are translating into conversions. It involves gathering data from customers’ interactions across all used channels, including websites, emails, ads, and physical stores. Through this data analysis, businesses can discover which strategies are most successful in creating results for their…
The Growing Role of Virtual Reality in Ecommerce
What is Virtual Reality and How Can It Be Used in Ecommerce? Virtual reality (VR) is an immersive environment that uses digital technologies to simulate physical objects and locations, creating an artificial 3D world. This technology has been used for years in gaming and entertainment, but it is now making its way into the ecommerce…
Top 20 Direct-To-Consumer (D2C) Brands To Follow in 2024
Developing and launching Direct-To-Consumer (D2C) brands has become increasingly popular in recent years, with more and more consumers especially turning to the internet to purchase goods and services. As we move into 2024, there are a number of consumer brands (E-Commerce brands in particular) that have been doing well in the past years, and are…
The 10 Most Important Megatrends in 2024
In the coming year, there are several megatrends that businesses and individuals should pay attention to in order to stay ahead of the curve. These trends are likely to shape the way we live, work, and consume in 2024 and beyond. This article will therefore serve to outline 10 of the most important megatrends in…
10 E-Commerce Trends You Need To Know In 2023
E-commerce has been on the rise for years, and the trend is expected to continue in 2023. As more and more consumers turn to the internet to shop, businesses are adapting to meet the demands of the digital marketplace. Here are a few e-commerce trends to watch for in 2023. 1. Increased focus on mobile…
How To Build A Startup: 10 Entrepreneurial Learnings to Consider
Building a company from scratch can be highly exciting and terrifying at the same time. The path of entrepreneurship is unique for everyone, and the journey from creation to success varies from individual to individual. However, based on all the entrepreneurial brand launches we’ve had at Blazar Capital (a Copenhagen based D2C brand incubator), and…
The Benefits of Shopify – 11 Reasons Why You Should Choose This Platform
It’s not an easy choice when it comes to selecting an e-commerce platform, especially if you want it to be cost-effective while also having outstanding assistance and the ability to be scalable for the future. As of 2021, there are numerous E-Commerce platforms available on the market, including Shopify, Magento, PrestaShop, WIX and WooCommerce -…
8 Things To Do When Internationalizing Your E-Commerce Business
Internationalizing your E-Commerce business can sound like a substantial project, especially when you want to localize your activities in all the new markets that you are about to enter. However, due to the substantial improvements which have taken place from a operational and technological point of view in the past decade, creating a global infrastructure…