Below you’ll find a list of all published articles. Most topics are organized around E-Commerce, digital marketing and entrepreneurship, but there will also be articles which covers other topics in between. This page outlines all publications on the website – if you’re looking for articles within certain topics, then please select the area in the blog articles section in the navigation. Most learnings come from Vasilij Brandt’s experience with co-creating Blazar Capital.
GPT-5 Is Quietly Becoming an Ad Engine
GPT-5 may feel like a minor upgrade. Yet it carries the tools for a major pivot. This isn’t for power users. It’s built to unlock value from millions who use ChatGPT for free. GPT-5 sets the stage for ads, affiliate models, and eventually a full consumer superapp. If you want to understand how AI is…
The Marketer’s Edge: Why ChatGPT-5 Will Change Everything
ChatGPT-5 is here. It isn’t just another upgrade. It’s a shift in how brands can operate, scale, and interact. For marketers, it represents a turning point. Campaigns, customer experiences, and creative production will never be the same. A Unified Model for Every Task Previous versions required you to choose between faster, lighter models and slower,…
The Death of Websites: Why LLMs Will Replace Traditional Web Design
The internet is changing faster than most brands realize. The next shift won’t be visual. It will be conversational. In a few years, websites may no longer matter. You won’t search for a URL, browse menus, or scroll pages. You’ll ask. And you’ll get an answer from a language model trained on everything that brand…
How Hardware AI Will Change Advertising
AI is no longer confined to screens. It’s entering physical space. Smart devices, humanoids, voice assistants, and wearables will soon engage with people in their homes, cars, and workplaces. This shift introduces a new medium: embodied AI. That means advertising must evolve. The future isn’t about placing banners on websites. It’s about presence. It’s about…
Google Is Scraping Instagram Images: What It Means for You
Google has started indexing Instagram images in its search results. This marks a major shift in how content is distributed across platforms. Whether you’re a brand or a private user, your Instagram photos may now be visible to anyone using Google. Why This Matters Instagram was once a walled garden. Posts stayed within the app…
Advertising in LLMs Is Coming Fast. Here’s What to Expect
Language models are moving from novelty to necessity. Tools like ChatGPT, Claude, and Perplexity are becoming daily habits for millions. As usage grows, so does the pressure to monetize. Ads will be the next frontier. This is not theoretical. You are already seeing the early signals. If your business depends on digital visibility, attention, or…
How AI Is Making It Possible to Build Billion-Dollar Tech Companies with Tiny Teams
Ten years ago, building a global tech company required dozens—if not hundreds—of engineers, designers, marketers, and product managers. That reality has changed. Thanks to the rise of AI, a new wave of lean startups is emerging—scaling faster, raising less capital, and doing more with teams of fewer than 10 people. In 2025, it’s not just…
Affiliate Marketing in 2025: Reinvented, Data-Driven, and Still Growing
Affiliate marketing has been declared “dead” more times than we can count—but in 2025, it’s anything but. In fact, the affiliate space has evolved into one of the most resilient and data-optimized channels in digital marketing. It’s no longer just about bloggers adding links to product reviews. It’s now a sophisticated, multi-platform ecosystem powered by…
ChatGPT vs. Claude, Perplexity, Grok & LLaMA: What’s the Real Difference?
As AI continues to evolve at lightning speed, we’re entering an era where choosing the right large language model (LLM) is more strategic than ever. Whether you’re building an AI product, running experiments, or integrating tools into your workflow, it helps to understand how ChatGPT compares to its main competitors: Claude, Perplexity, Grok, and LLaMA.…
The Invisible Frontier: LLM Visibility Is the Next Big Metric in Digital Marketing
In 2025, a striking trend is reshaping the digital landscape: your brand may be showing up more often—and more powerfully—in AI-generated answers, even while your search traffic declines. This disruption isn’t due to a Google update—it’s thanks to Large Language Models (LLMs) like ChatGPT, Gemini, Perplexity, and Google’s AI Overviews taking the lead in how…
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