How To Make Ads That Stop the Scroll On Facebook and Instagram

One of your main priorities as an advertiser is to prevent people from scrolling past whatever you want to show them. There is obviously no chance that individuals will engage with your marketing materials through likes, comments, shares, and so on, unless people actually stop to take a look at what it is you have to tell them. Your creative material, your copywriting, and your purpose is here key to ensure make a relevant audience stop op and engage.

Consider it for a moment. People are undoubtedly browsing Facebook, Instagram, TikTok, etc., while they walk down the street or while engaging in other activities. Out attention span has become worse than that of a goldfish.. So, how can we as marketers grab people’s’ attention when their attention spans have become so extremely limited?

Here are 8 strategies that have worked well for me in order to make your advertising perform.

1. Using a Variety of Colours

On every feed, a wide range of colors will stand out. Although your brand might be minimalist by nature, or very limited in general when it comes to colours and the overall visual expression, there’s most often a way to fit a range of colours into the advertising without making it off-brand. Having standard, medium quality marketing material with no edge will most likely not make your audience stop nowadays.

2. High Contrast Photos

You may boost the contrast of any photo by 20-30% to instantly attract more attention to your ads. This strategy goes hand in hand with the more extreme colour selection in the content you create. The main point is really to make your material stand out compared to the average content out there.

3. Strong product focus

If you are differentiating your brand by having a selection of products that truly stand out, then make sure to showcase those products very clearly in your advertising. Combine it with some interesting colour varieties that fit into your brand, and make sure it’s of high contrast, then you will most likely make more people stop and actually engage with the content. Think of Apple. They tresure their design position more than anything, which is why the small nitty gritty details of all their products are shows very clearly in all their advertising material. When they promote their Apple Watch as an example, they might use some lifestyle images where they showcase it on people doing sports, etc., but their main content that they advertise will always be very high quality, close-up product shots – often composed through renderings, and showcased through video content.

4. Use of Spacing

If you want your items to be noticed, make sure there is adequate spacing around them, almost putting your products on a “pedestal”. Apple are once again world-class when it comes to portraying products in this way, and so are brands like Bang & Olufsen and Nike. If you think about it, the content they usually push – especially the product focused content – is never busy in its nature.

5. Power in The First 2 Seconds

When using video material in once advertising, it is of utmost important that the first 2-3 seconds (and even the first second) are super captivating and eye catching. Again, peoples attention span is very limited, so the more intriguing the first second of your video is, the larger the chance that you will make a user stop in his / her feed. If you have a master ad, or a couple of videos that you know are of good quality, then it is very worthwhile to make various versions of those videos, where you simply change the first 1-3 seconds from video to video, allowing you to make a proper A/B split test on which beginnings work the best.

6. Thumbnail

This point goes hand in hand with the aforementioned point. The thumbnail of a video is essentially what you see before the first second of the video is activated. Facebook videos are powerful, but some argue that the thumbnail is even more important. So make sure that you together with the first seconds of your video material also test out different thumbnails to evaluate if some perform better than others.

7. Symmetry

We humans are accustomed to viewing things in a vertical and horizontal perspective. Playing with the angles of photographs and aspects of your advertising may pique people’s interest in your material. Make sure that whatever you portray is aesthetically pleasing to look at – and this does also go very much hand in hand with point 4.

8. Happy Individuals

According to several studies, smiling individuals boost the appeal of your products / services considerably. We are naturally drawn to people who are happy, so take advantage of this fact in your marketing campaigns. I’ve personally not tested this at a great extent, but it’s indeed worthwhile to give it a shot.

Facebook, Instagram, TikTok and the like are highly visual platforms! With the aforementioned ideas, you can with a higher likelihood promote your products or services successfully. These suggestion can for many seem basic, but they should ensure that people will stop scrolling on their feed and click on your ads. You need to make your brand stick out in the abundance of content which is available on all social platforms nowadays, and the aforementioned 8 points can help you realise that.

Facebook Advertising Post IOS 14.5: What To Do?

It is critical to protect one’s privacy, and you’d be hard-pressed to find someone who disagrees.

That was the motivation behind iOS 14’s release—to offer customers more control over the data they (sometimes inadvertently) share with advertisers and publishers. This update has been heavily advertised via national advertising across TV, digital, and public relations.

The reality of the iOS 14 upgrade, from a marketing standpoint, is that Facebook and Instagram ad campaign effectiveness has dropped across the board. The iOS 14 release negatively impacted Facebook advertising in three key areas:

  • Targeting of Ads
  • Reporting on Performance
  • Optimization of Ads

Those three elements are critical to the success of your paid social media efforts, whether you know anything about advertising on social media—which I’m guessing you do.

We’ll go through how iOS 14 affects the Facebook advertising environment and provide you with a few pointers on how to optimize your campaigns moving forward within the constraints of iOS 14.

What Did the iOS 14 Update Actually Do?

Simply defined, Apple has reduced the amount of user activity that advertisers and app developers may track.

Cookies are not used on mobile devices the way they are on desktop computers. Instead, Apple provides something called IDFA (Identifier for Advertisers). Every iOS device is assigned a unique, entirely random ID number known as IDFA (Identifier for Advertisers). IDFA also allows you to monitor activity in apps. IDFA does not store any personally identifiable information (PII), and it may be deleted by the user at any time.

On April 26, 2021, Apple delivered the iOS 14.5 upgrade, which disabled IDFA by default. That implies that each user will have to individually enable each app for IDFA to be enabled.

Another way to look at it is that the user will encounter this prompt.

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Approximately 17% of people globally are opting into tracking, and 10% of American users have opted in, which is obviously a very low number, and a large challenge for advertisers.

This is the new reality for marketers, whether they like it or not. So, how will this change our advertising efforts?

How iOS 14 Impacts Facebook and Instagram Ads

Any reputable Facebook media buyer will confirm that performance has gone down since the April 26 iOS 14 upgrade. And this is a big deal for Facebook—the company has run multiple full-page adverts in publications like The New York Times to voice their disapproval of Apple’s decision, as well as creating a comprehensive help page on their site.

As stated earlier, the Apple update has had an impact on three key aspects of the Facebook advertising platform: targeting, reporting, and optimization. I’ll go through all three aspects in the following subsections.

Targeting

Lookalike audiences and retargeting have long been a mainstay of advanced Facebook advertising, but they’ve lately become less popular or ineffective.

The problem with retargeting is self-evident: since the vast majority of iOS users are opting out of tracking, your target audiences will be a lot smaller. If your advertising campaign was heavily reliant on retargeting website visits, you’ve probably seen a significant fall in performance. In the following section, we’ll look at how to overcome

Lookalike audiences based on data sources, such as pixel conversions (such as purchases or leads), are no longer being tracked accurately either. As a result, the quality of your lookalike audiences have most likely dropped, and so has your associated ad performance.

Reporting

Advertisers have used Facebook Pixel conversion statistics like ROAS and CPA to assess the success of their campaigns. Most advertisers have witnessed wild variances in these metrics as a result of iOS 14.5’s release.

Apple has also stated that the Private Click Measurement (PCM) protocol will result in a three-day delay in attribution data from iOS 14.5 users. This affects advertisers’ data significantly, as conversions from IOS users are reported with a long delay.

Optimization

As you probably know, sophisticated Facebook advertisers have used the algorithm to aid in the optimization of their campaigns. In other words, you give the algorithm data— conversions from your advertising—and it automatically displays ads to consumers who are comparable to those who have converted before.

With iOS 14, this approach is likely to fall flat. One reason is that Apple now restricts Facebook advertisers to eight “conversion events” per website, which means there are less data points for the algorithm to consider during optimization. This will have a significant impact on smaller advertisers who lack access to large quantities data due to limited advertising budgets.

So, there you have it — the annoying news. However, you may still do a lot to keep your campaigns on track.

5 Actions You Can Take to Combat iOS 14

If you’re ready to take action and address the concerns caused by iOS 14, here are a few ideas for you.

1. Verify you domain

Use the instructions in this article to validate all of your Facebook Business Manager domains. This is a hint to Facebook that you are authentic, so if you have any account difficulties, it will be beneficial.

2. Use re-engagement audiences

The data from Facebook users who are still active on the site allows marketers to create re-engagement audiences. These include targeting individuals who have engaged with your content or Page in the past, people who have watched one of your videos, and individuals who have clicked on an ad.

If third-party data is unavailable or limited, you may always attempt your luck with Facebook’s own first-party data.

3. Explore new audiences via whitelisting

If your Pixel lookalike audiences are no longer returning results, test Lookalikes based on the followings of your influencers. To gain access to their followers / audiences, you’ll have to use whitelisting, which comes with a slew of other advantages.

4. Develop fresh ad creative featuring UGC

If you don’t have a lot of targeting choices, one of the most effective ways to improve your results is to improve the creatives for your Facebook ads. Incorporating user generated content (UGC) into your ad creative works for a lot of brands when it comes to ROAS.

Trying out a variety of types of UGC, from unboxing films to product evaluations to lifestyle photographs, will help you A/B test various ideas and see how your users react to the content.

5. Implement the Conversions API

Since many of the problems are due to the Facebook Pixel itself, you may input data directly from the server to Facebook using the Conversions API. Such implementation require tech resources; however, there are numerous guides for how to use the Conversion API, and the implementations is not too complex.

Instagram Reels: A New Way to Reach Consumers Through Advertising

Instagram has been changing the way that brands advertise for some time now. The latest change? Instagram Reels Ads, which are videos between organic Instagram reels.

Since June 2021, the video feed of / TikTok “imitation” has incorporated advertising across the world. They’ll seem just like any other Reel, with a full-screen, looping duration of up to 30 seconds, and they’ll appear between other videos. A tiny “sponsored” tag will appear below the name of the advertiser

In April, Instagram began testing advertisements in Australia, Brazil, Germany, and India. Other than the fact that there are more advertising appearing in the app, there’s nothing particularly remarkable about more promoting making its way into it. Facebook also announced this week that ads will be available for Oculus Quest applications “in the near future.”

Only in August 2020 did Reels come out, and the firm has yet to provide specifics on how the new format is faring. Recently, Instagram head Adam Mosseri told The Verge that while the format is increasing, the company isn’t “yet satisfied” with it. The function is now accessible in more than 80 countries.

Where will the Instagram Reels ads be shown?

Instagram users can be served your Reels ads in a few distinct ways, including:

  • In the Reels tab, accessible in the bottom center of the mobile screen
  • On the Explore page, mixed between standard posts and stories
  • In their feed, mixed between posts

Instagram Reels ads may be found in the same places as organic Reel content is discovered. This is a fantastic chance for firms to improve their game, get innovative, and capture their viewers’ attention while they’re browsing through comparable material.

Is it worth investing in Instagram Reels Ads?

As always, when Facebook launches a new advertising placement in one of their platforms, the prices for advertising will usually be lower compared to the incumbent placements in order to generate a large customer base quickly. Right now – in the month of November 2021 – the the Instagram Reels placement can still be considered much cheaper than the other conventional placements from a CPC and CPM perspective. Hence, if you want to generate a high reach and subsequent sessions at an affordable cost level, then Instagram Reels is the way to go. However, as always, it is important to use content which is native to the respective placement.

Best practices when it comes to Instagram Reels ads

Do you want to know how to make the most of your Instagram Reels adverts? Keep in mind these top strategies for creating effective, engaging advertisements. Remember that a wonderful Reel ad is similar to any other great Reel!

1. Ensure and adequate length

The first step: Make sure the Reel fits within the 30-second restriction and isn’t prematurely cut off.

Instagram Reels advertisements, like standard Instagram Reels, run between 15 and 30 seconds. You risk losing out on the opportunity to share your company’s most important message with potential customers if you make a video that is too long.

2. Know what your customers / audience finds interesting and engaging

Don’t just guess! You won’t have to anymore since Instagram Reels Insights has become a thing.

The insights provided by Instagram Reels are metrics that show how your Reels performed in terms of reach and interaction.

Analyze these figures to determine which style of Reel your present followers like the most. Then, when creating Instagram Reel advertisements, try to imitate that same style.

Perhaps your Reels analytics indicate that your audience is particularly interested in how-to Reels, and that the same arrangement allows you to reach the most people. Making a how-to Instagram reel ad may be a smart strategy to connect with your target demographic and encourage visitors to click on the ad’s call to action button.

3. Make sure to add audio and text

Audio is quite essential — especially for Reels. The proper audio to your Reels advertising will help them blend in with organic Instagram content.

However, be considerate. Some of your target audience may have the volume turned off on their phone, and some may have hearing difficulties, so also make sure that the video content works in an event where there’s no sound.

Adding captions to your Reels (Reel advertising included) is an effective method for ensuring that everyone may comprehend, like, and interact with your material.

4. Don’t forget to get your content dimensions right

No one will click on a blurry ad. Make sure the clip you’re using in your Reel is in the proper aspect ratio and size for full-screen Instagram ads.

A Reels ad’s aspect ratio is 9:16, and the best file size is 1080 pixels by 1920 pixels. If you submit files that don’t fulfill the requirements, they could come out blurry or badly cropped.

5. Get yourself into the Reel spirit

Reel ads and commercials are a fantastic method to demonstrate how exciting, creative, innovative, or strange your brand is. So regardless of whether the objective of your Reels ads is to create brand awareness, drive traffic, views, clicks or conversions, make sure to keep the content fun, engaging, and native to the placement.

If your material is too pushy and sales-focused, your audience will most likely continue to the next Reel without watching yours to the end.

6 Best Advertising Channels on Social Media

Social Media Advertising in 2021

Social media advertising is a great way to reach billions of people around the world. Channels such as Facebook, Instagram, YouTube, TikTok, Snapchat and Weibo are all very popular social media sites that advertisers can use to promote their products or services. This article will outline the best social media advertising channels that you should be using in 2021.

Facebook

The best place to start with social media advertising is on the most popular platform, Facebook. This platform has over two billion users and it’s constantly growing.

Regardless, if your brand stands to profit from sharing industry-related news, short (short-form) videos, graphics, and other visually appealing content—particularly if your primary audience is over the age of 30—consider having a Facebook presence. You might also consider using Facebook groups to bring your consumers or community together online. Facebook groups are not meant

You can advertise on the site by using their ads manager which allows you to set your budget, target age ranges and other demographics, as well as locations for ads you want people to see. With so many people on Facebook, you’re guaranteed to reach a lot of your target demographic in most parts of the world except for in China where the service is banned. If you want to advertise through Social Media in China, then Weibo is the right platform for you, as Facebook and other major western platforms are restricted in the country.

There are several methods to create a successful Facebook ad marketing, but if you make sure to use ideal timing, target your biggest audience, safeguard your brand, and encourage interaction, the platform may deliver the best results.

Both video content as well as imagery can be used for advertising on Facebook, across all of their available placements.

Instagram

Instagram celebrated its tenth birthday in the fall of 2020, reaching double digits. Despite the fact that Instagram has been around for some time, it is still quite young, and it continues to develop in new ways for businesses to expand their organic efforts into sponsored ones.

Instagram is a popular social-media network with over 1 billion monthly users. When we consider active users, Instagram ranks second after its counter-platform Facebook. With more individuals joining the network and viewing their Feed, Stories, Discover tab, and IGTV, the popularity of the service and regular new feature launches provide brands of all types with an opportunity to be successful on the platform.

For those whos audience should be reached through visuals as opposed to heavier content advertising efforts, Instagram may be the best choice. Instagram’s ad formats are comparable to those on Facebook. All of Instagram’s ad formats appear in the user’s feed, with the exception story ads and which appear between Instagram Stories videos, and Reels ads, which appear in-between organic reels.

  • Photo ads: Single photo advertisements that show in the user’s feed. A single image, a description, and a call-to-action are all part of this form of advertising.
  • Video ads: Single video advertisements that play in the user’s feed. Single video ads may be up to 60 seconds long and can either be filmed in landscape or portrait orientation, with a caption and call-to-action included. Sound is available for video advertisements.
  • Carousel ads: The most effective ad formats are those that resemble the content a user is looking for. They include a carousel of photos or videos that the user may swipe through to discover more material, just as they would in a newsfeed. Carousel ads allow you to tell a more complete brand or campaign narrative, showcase a variety of products, and so on
  • Stories ads: Stories advertisements were originally launched in 2016. Between the user’s Stories, stories ads are immersive, full-screen adverts that play audio. If the user has sound enabled, audio for Stories ads will play automatically.

YouTube

Although YouTube may appear to be a simple video hosting website, it is far more than that. Many marketers neglect YouTube as a social media platform, but it creates unique connections in ways no other social networking site does.

YouTube’s reach is also noteworthy. On mobile, YouTube reaches more 18-49 year-olds than any other network or cable channel.

When traditional marketers wonder where their audience has gone, most of it can be found on YouTube.

YouTube also has a wealth of other features and services that you can take advantage of. Additionally, YouTube is more than a video-sharing website. Yes, if you produce for YouTube and distribute it on different platforms, you will get greater exposure for your work. The site is a community in itself.

The ability of social media sites to put you in a community is one of their greatest features. The comments, followers, and channels elements of YouTube allow the platform to be both huge and unique at the same time.

With so many users uploading and sharing material on YouTube, the site is a fantastic location to market unusual advertising content. Product evaluations, testimonials, walkthroughs, and unique demonstrations can all help a company get ahead of its competitors.

YouTube also enables the integration of conventional media and social media. There’s a reason why companies pay $5 million for a 30-second Superbowl commercial. Traditional media and advertising are still effective as well.

TikTok

Do you want to use TikTok Ads for your business or brand?

With over 800 million monthly users, it’s never been a better time to start. As one of the most popular software applications in 2020 with over 800 million monthly users — now is the moment to begin.

A creative and well-targeted TikTok campaign may drive excellent (and enormous!) results, whether you’re aiming to make sales, drive traffic to your website, or launch a new product.

TikTok Ads, which include targeting, ad creation, insights reports, and ad management tools, gives a strong yet simple-to-use platform to assist businesses and brands reach millions of users across the world.

TikTok Ads aren’t as popular as Facebook or Instagram ads yet, but they’re a fantastic way for businesses to expand their reach. And now is the ideal moment to start investing in TikTok advertising – because few firms and businesses have recognized their potential, meaning the CPC and CPM prices are still lower than many of its peers.

TikTok Ads has a lot of unique tools to help companies and organizations succeed, whether you’re a small firm with a tight budget or are launching a large, long-term campaign.

The process of developing, delivering, and optimizing your ads may be automated using TikTok’s advertising platform-tools, similar to Instagram Ad Manager.

TikTok Ads offers two budgeting options: daily and lifetime. Your budget isn’t fixed with either option; you may adjust it at any time throughout your campaign. You may also choose who you want to reach out to based on their gender, location, age, hobbies, and other personal characteristics.

Similar to Facebook and Instagram’s Ad Manager, you may create “Custom Audiences” and “Lookalike Audiences,” which can be used to target new audiences who are similar to your current ones.

Snapchat

This site best suits companies with a large budget. You can use their ad manager which allows you to set up campaigns and adjust your spending limits per day, as well as who sees the ads in different regions!

Wechat

This site is best suited for businesses with mid-sized budgets and less than five employees. It’s also best if you want more control over your social media advertising as it allows you to upload offline content, link videos from other sites, and best of all, it’s a mobile app.