Sending emails one at a time takes too much time, which e-commerce firms don’t have in abundance. It’s simply not sustainable. On the other side, utilizing email automation may enable you to offer more than you could with your regular email marketing and newsletter explosions, making it an ideal complement to your overall email marketing campaign.
Here are seven essential email automation flows for your online business, to assist you get started with e-commerce marketing automation.
1. Welcome Emails for New Signups
The welcome email, which has become the norm in nearly every sector, especially e-commerce email marketing, is a must-have. After signing up with a firm, each consumer expects to be greeted by a formal message.
With a welcome email, you can provide consumers with an indication of what to anticipate from your business and how to proceed after they join.
Automating this operation is essential since e-commerce is a 24/7 business. Because customers frequently anticipate to receive a first-time client discount with their emails, your email might be the push they need to pursue their first order with your business.
2. Personalized Product Recommendations
You may improve the shopping experience of new users and customers with product suggestions via email automation. This sort of e-commerce messaging should be dynamically activated by what a customer has previously looked at on your website or purchased previously.
3. Stop Cart Abandonment
The most abandoned shopping carts on e-commerce sites are caused by customers getting caught off guard at the checkout. There may be taxes, shipping costs, or additional delivery time added to the order at the very end of the process that the customer did not expect.
You may reach out to customers who have just left your side and gently remind them to return by setting up an abandoned email cart flow for your e-commerce business. You may also send numerous email followups: one at the hour after, 12 hours later, and 24 hours afterwards if the cart is left.
4. Order Confirmation and Shipping Updates
Standard e-commerce features include post-purchase order confirmation and delivery notifications. There’s no need to send these emails manually. You may give assurance and transparency to your clients by combining your email marketing with your existing e-commerce and operational platform(s).
5. Customer Feedback and Reviews
Many e-commerce businesses rely heavily on consumer reviews to succeed. The distinction between developing a devoted customer base and one-time sales with customers who never return is the quality of customer comments over time.
Instead of avoiding asking your consumers about their experiences, create a basic automated email campaign that goes out a specific number of days after the consumer places or receives their purchase to get their honest feedback regarding their experience.
6. Birthday Emails and Special Occasions
Email automation makes it simple to send emails on a moment’s notice or for a special occasion. Simply add an extra personal touch, such as this, to ensure that your customer doesn’t avoid opening your emails again. By receiving a customers birthday, you can surprise them with birthday e-mails, “customer anniversary e-mails”, and the like.
7. Re-Engagement Emails
If you have dormant accounts with customers, reactivation emails might be able to fix it. By using email automation to re-activate consumers, you can avoid churning and generate new interest by providing suggestions, new goods, or updates since their account was last active.